Hong Kong
The Estée Lauder Companies Expands Technology Presence Globally to Further Power Beauty
The company will establish new Digital Technology Centers, beginning in Bucharest
Company Feature, Mar 16, 2021
At The Estée Lauder Companies (ELC), technology powers every part of the prestige beauty experience—from providing consumers with the best virtual try-on experiences in-store and online to enabling factories worldwide to consistently produce the highest quality products. The company will further accelerate innovation and continue to elevate the consumer experience by expanding its technology capabilities and presence around the world. As a critical part of these efforts, the company is pleased to announce that it will be establishing new digital technology centers in key locations around the world.
Michael W. Smith, Chief Information Officer, ELC
“I’m confident that our investment in global IT capabilities will enable us to most effectively power beauty in the short- and long-term and drive competitive advantage for ELC,” said Michael W. Smith, Chief Information Officer. “At The Estée Lauder Companies, we believe that diverse backgrounds, experiences and perspectives result in greater innovation and better problem-solving across our organization. That’s why we are excited to grow our presence around the world, hire competitive talent, expand our capabilities and partner together to build the beauty experience of tomorrow.”
Building upon the success of the company’s Global Digital Technology Center in Long Island City that first opened in 2018, ELC will invest in additional digital tech centers in different regions around the world to complement its existing 500+ talented IT professionals located in 32 countries across the globe, enhancing the diversity of their innovation capabilities.
Employees work on the roof of the Long Island City Global Digital Technology Center
ELC is pleased to share that the next tech center will be established in Bucharest, Romania. Bucharest was strategically selected as it has become an epicenter for top technology talent. The center will be home to supporting critical areas such as data analytics, omni-retail solutions, cloud technology, intelligent automation and more.
ELC is constantly transforming to ensure the company delivers innovative technology solutions to the business while accelerating its digital capabilities and driving greater value. The expansion of our technology presence globally will enable ELC’s IT organization to deliver both strategic and foundational technology solutions with enhanced speed, quality, consistency, and agility.
Prestige beauty is an exciting, competitive and dynamic industry that is fueled by technology, and ELC is dedicated to fostering an environment where employees can thrive.
Learn more about Technology at ELC and job opportunities.
